Things I Am Into #5

Not everything needs a lot of commentary; Things I Am Into is a place to dump media that inspires me today.

Marketing is not just a career interest of mine but a personal one as well. Clever ideas and stories are a way to connect people, not just make money—even if you have NO professional interest in advertising, take a look at this short video about a Coca-Cola campaign.

Lots of people in marketing talk about omnichannel marketing (AKA integrating digital and real-life experiences when interacting with a brand through ads, shopping, etc.) as what everyone should be doing right now…but so few people have really gotten it “right.” This Coke Zero campaign shows that when you do get it right, it’s like magic.

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